IKEA 2020 Catalogue Launch

The Story

Before endless digital inspiration, the IKEA catalogue had a permanent place in Saudi homes, flipped through by families, kept on tables, and revisited constantly. For the launch of the 2020 edition, we didn’t just introduce a catalogue; we invited people to become part of it.

Let’s Poze created an interactive green screen photo and video experience that placed customers and employees directly onto the cover. Every shot relied on precise technical execution, perspective adjustments, foreground layering, and scale calibration to make the final image feel completely real.

The realism changed engagement instantly. The participants behaved naturally inside the scene: waking up in bed, stretching, laughing, or recreating familiar moments at home with family and friends. Parents with children posed, making the catalogue scenario feel like part of their real house.

The IKEA catalogue’s familiarity made the experience entertaining, shareable and organically meaningful, providing an immediate emotional connection.

At Let’s Poze, we don’t just capture images. We connect brands to moments that people already know and love, creating a difference that extends well beyond the activation itself.

Project Concept

What We Delivered

• Guests and employees actively engaged with the green screen setup, recreating playful home moments.
• Families and individuals interacted naturally, bringing energy and life to the scenes.
• Boomerangs captured movement-based reactions, making the experience feel dynamic and realistic.
• The activation delivered strong cultural and emotional engagement, connecting participants to the brand through familiarity.
• Personalized outputs including instant prints and digital copies encouraged sharing and organic reach.
• Every element reinforced ownership and participation, turning the campaign into a memorable branded experience.

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