Petromin x Riyadh Season

The Story

Riyadh, 2019-2020 When Riyadh Season launched, Petromin needed more than presence. They wanted visitors to experience the brand. Let’s Poze created two immersive photo booth activations designed for participation, engagement, and shareability.

Boulevard: The Digital Mosaic Guests walked into a green screen booth and picked a background. We printed their shots on the spot and shared the digital files instantly via email.

Then our system fed those photos to a massive LED display. Every new picture locked into place, slowly building a giant piece of Petromin artwork. People stayed planted in front of the screen for minutes just to watch their face fill out the grid.

Winter Wonderland: A View From Above We laid down a 3D snowy mountain floor. Participants grabbed winter props and hit their marks. An overhead camera fired from above, creating an optical illusion of people standing on icy peaks. Photos were printed on the spot, and guests simply entered their details on our touchscreens to receive their digital copies instantly.

The Impact People stayed. They interacted with the brand. Petromin walked away with massive crowds and thousands of organic social shares.

At Let’s Poze, we don’t just create photo activations; we craft interactive brand experiences that people remember and share long after the event ends.

Project Concept

What We Delivered

• Visitors actively engaged with both installations from the moment they arrived.
• The Boulevard Mosaic evolved in real time through audience participation, giving guests a sense of being part of something larger.
• The Winter Wonderland “View From Above” experience became one of the most requested attractions, driving repeat interactions
• Each photo and video was instantly printed and shared digitally, creating organic social buzz.
• Three months of continuous engagement, high audience participation, and repeated visits across Riyadh Season.
• Sponsorship became dynamic, shareable, and culturally relevant, with Petromin deeply embedded in the experience rather than just a visual presence.

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