Evian Snow Globe Experience

The Story

Evian Snow Globe Experience Jeddah, 2016 In the heart of Jeddah, winter appeared suddenly.

We turned Evian's life-size transparent snow globe, featuring a giant bottle and alpine-inspired scenery, into a fully immersive photo experience. But this wasn’t just a photo opportunity.

Inside, visitors walked on artificial snow, wore winter accessories provided by our team, and posed in a fully immersive environment. Every detail pulled them in. Every moment perfectly captured to be shared.

The photo booth tech made it seamless. Touch screens, instant prints, digital copies by email, and upload options to the campaign microsite. Guests could even enter to win a trip to the French Alps.

Outside, crowds gathered. Queues formed. People watched and joined in. The content created inside wasn’t promotional. It was playful, personal, and magnetic. Over 10 days, we captured 4,500+ photos, generating more than 1 million social impressions.

The scale mattered, but the true success was the engagement. People participated because the experience was irresistible, interactive, and shareable.

At Let’s Poze, we don’t just make activations. We craft experiences people step into, live, and carry with them long after the event ends.

Project Concept

What We Delivered

• Continuous group queues throughout the activation, maximizing brand exposure and curiosity.
• Participants entered the globe in groups, actively interacting with the setup, bringing the brand to life through immersive engagement.
• Photos were instantly captured and uploaded to a campaign microsite via a hashtag-based competition, creating personalized brand experiences.
• 4,500+ photos captured in 10 days, providing substantial content for social amplification.
• Over 1M social media impressions, extending the brand’s reach beyond the physical activation.
• High organic sharing and audience participation, turning attendees into brand ambassadors.

Gallery