Toyota My First Drive

The Story

Before 2018, women in Saudi Arabia couldn't drive. Most had only seen life from the passenger seat. Toyota wanted to be part of the change, but not with a standard campaign.

Let's Poze built the entire experience around a Green Screen Video Booth. Every participant got their first time behind the wheel: opening the driver’s door, holding the keys, and taking a virtual drive through familiar city streets.

The shift was immediate. Hesitation turned into excitement. Nervous smiles became confidence. Families gathered, friends cheered, kids played along. The line never stopped.

The cameras caught the raw reactions. Attendees fired those videos across the country in seconds.

Toyota My First Drive anchored its entire footprint around a single video booth. The brand tied itself directly to a historic milestone.

At Let's Poze, we don't just capture moments. We create experiences that people feel, remember, and share.

Project Concept

What We Delivered

• Participants naturally engaged with the setup, bringing the brand to life through hands-on interaction.
• Continuous queues amplified brand visibility, turning curiosity into sustained exposure.
• Families interacted together, creating personalized and memorable brand experiences.
• High participation drove organic engagement, reinforcing brand awareness and credibility.
• Instant social sharing via personalized video content extended the brand’s reach, turning each participant into a brand ambassador.

Gallery

▶

▶

▶

▶